OT: Jony Ive leaving Apple
As a designer, this was siginificant news for me this morning. It was the Jobs-Ive 'partnership' which paired daring breakaway innovation with ultra-high aesthetic standards and made Apple such a divergent in the tech industry.
Now both are gone it seems that the operational side of the company is fully in charge. To hammer that home, both remaining design leads now report into the COO of Apple, instead of a CDO.
To me that indicates a strategic desicion towards becoming a services-dominant company where hardware becomes secondary. I suppose that's a sign of the times, but it also marks the end of an era I found really exciting and inspiring.
Services (as convenient as they may be in our lives) just don't evoke the same emotional resonance with me as a beautiful object that brings magical new possibilities, like the first iPhones did.
On a positive note: I hope this marks the beginning of a more sustainable era where our products remain useful for much longer, since the value for Apple's shareholders is selling the services instead of annual hardware refresh cycles.